Follow the trends with Google

Once again Google has introduced a new toy. Namely, a service whereby you can keep up with the latest search trends. Google has named this service Google Trends. But what are the benefits?

For the regular internet user the benefits are probably limited. A marketer shall be more bucked with it, because Google offers the possibility to compare search terms and queries. Also you can see how many times people have searched with a specific word. In this way people can for example make a comparison between Volvo and Volkswagen. A graphic visualizes the trend, and shows the differences between both brands.

Also there are news articles coupled to the trend’s highlights. Because of this, you can see which news was responsible for an increased number of search queries.

Finally Google Trends calculates which countries and cities are responsible for most search queries. This can be useful because, people (marketers) can compare multiple products and brands with each other, to see where which product is most popular and where most marketing efforts must be made.

For me Google Trends is just a nice toy, but maybe for the trade and industry it can be of more importance.