Follow the trends with Google
Also there are news articles coupled to the trend’s highlights. Because of this, you can see which news was responsible for an increased number of search queries.
Finally Google Trends calculates which countries and cities are responsible for most search queries. This can be useful because, people (marketers) can compare multiple products and brands with each other, to see where which product is most popular and where most marketing efforts must be made.
For me Google Trends is just a nice toy, but maybe for the trade and industry it can be of more importance.
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